Marketing Specialist | Jobs with TheMasonGroup

Marketing Specialist Cancelled

Location: Warminster, Pennsylvania Country: United States Job Type: Permanent (Full Time)
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Published Date: 06-03-2020  
Sean M. Hill

Sean M. Hill is recruiting this position.

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Job Description

Marketing Specialist  (Manufacturing)


Are you ready to break free of the everyday?


Seeking a clear path to grow and have a stake in an organization that makes a difference?


Giving the opportunity to continuously innovate? Where you can be part of a company that knows developing an amazing team makes all the difference, where each day brings a new challenge?


Look no further!


The (SEO) Marketing Specialist will partner with the existing marketing (reporting to marketing manager) and business development teams at multi divisions to develop and execute a digital marketing strategy to influence potential customers and increase sales growth. An SEM Specialist’s duties include on-page and off-page SEO optimization, keyword research and testing, planning and managing Pay-Per-Click campaigns, and analyzing and reporting on key metrics. 




  • SEO Management - Manage, develop, implement, and optimize the SEO strategy for all companies to increase search engine results rankings
  • On-site optimization related to page titles, URLs, redirects, internal link structures, SEO copy editing, sitemaps review/maintenance
  • Ongoing keyword research and competitive analysis to identify and discover new targeting keywords and explore content strategy
  • Identify our buyer persona to better target identified audiences
  • Develop and implement external link building strategies
  • Manage Google Analytics accounts, views, dashboards, filtering, and goals
  • Monitor, analyze, and report on SERP rank, traffic, engagement, bounce rates and conversions
  • Pay-Per-Click Management - Manage, develop, implement, and optimize the day-to-day operations, including Google Ads, Bing Ads, Facebook, Instagram, Twitter, and LinkedIn Ads
  • Manage daily, weekly and quarterly bid optimizations to manage spend levels and improve ROI
  • Develop new ad copy and implement A/B testing to maximize qualified lead volume
  • A/B testing of ad design, copy, and landing pages to maximize conversions
  • Track, report, and analyze campaign performance and website analytics on a regular basis
  • Collaborate with Marketing team and third-party vendors to optimize website, landing pages and marketing automation campaigns to improve SEO/SEM strategies
  • Track key KPIs and produce insightful reports for management
  • Keep on top of industry trends and tactics for SEO and SEM to enhance experience and drive growth




  • Bachelor’s degree in marketing, Business or other related field preferred or equivalency years of experience
  • Experience in paid search and paid social campaign management (Experience in both B2B and B2C preferred)
  • Experience in successfully developing and executing SEO campaigns (Experience in both B2B and B2C preferred)
  • Outstanding verbal and written communication
  • Strong organizational skills, time management and attention to detail
  • Ability to manage and prioritize multiple projects and tasks simultaneously
  • Strong team player, willing to pitch in wherever needed


Technical Skills:


  • Creative and critical thinker, having a vision of the bigger picture
  • Strong analytical and problem-solving abilities
  • Understanding of SEO guidelines, analysis, tracking/reporting tools, algorithms, ranking factors
  • Proficient in Google Ads, Google Analytics and Google Tag Manager
  • Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising
  • Understanding of how to write HTML, work with CSS
  • Basic web design in WordPress, preferred


Achieve the requirements and primary accountabilities by:

  • Strong problem solving / troubleshooting practices
  • Being a team player and working cross-functionally.
  • Managing resources and relationships - internally and externally.
  • Consistently evaluating processes - recommending changes when appropriate.
  • Communicating throughout organization.
  • Initiating new, creative ideas.
  • Having a willingness to be flexible - adapting to new paths.
  • Able to manage multiple projects.


What we offer:

  • A place that realizes the importance of their people, placing employees first.
  • A place that offer growth and challenges
  • Life Insurance, Medical, Dental, and Vision insurance
  • Gym membership discounts
  • Paid Time Off
  • Competitive Compensation and bonus potential
  • Flexible environment
  • Monthly Employee Appreciation Days
  • Corporate outing, special events
  • Paid Holidays
  • 401k, financial coaching
  • Tuition Reimbursement


If you would like to explore our development opportunity, please send your resume for immediate consideration.

  • No. of Openings:
  • Company Job ID:
  • Skills

    Branding: 5 years

    Html: 5 years

    Seo: 3 years

    Manufacturing: 1 years